Consumer behavior Assignment Example | Topics and Well Written Essays - 250 words - 3

Consumer behavior - Assignment Example Perspectives of economics of information emphasize on the importance of advertising as means of product disposal. Advertising changes perception either positively or negatively. Those that bring out a negative perception are often worked on through corrective advertising. Companies are able to acquire market access through advertising although factors such as culture jamming and counterfeiting have been a hindrance to the advertising success of many companies. Advertising further contributes to quality assurance which is guaranteed through total quality management. In recent times advertising has improved through increased media literacy. Though advertising increases sales, consumers still need to be protected (CIEM, 1). Legislation relating to consumers in America focuses on factors such as consumer protection from fraud and deception among other things. Other laws address the need of business ethics and control conscientious consumerism. An example of American legislation that relates to consumers is the need for corporates to carry out corporate social responsibility (CSR) as a way of giving back to the community. Another example is protection of consumers against false advertising and exploitation. Social marketing is the process through which distinct set of activities are used to influence and maintain people’s behaviour. The consequential behaviour aimed at benefiting the general community is supposed to be sustainable. This approach depends on transformative consumer research (TCR) for its effectiveness and is applicable in different social areas such as health and commerce. People for the Ethical Treatment of Animals (PETA), is an example in America that has used this approach. They discourage people from purchasing products made out of natural fur through public campaigns with the aim of protecting animals. A poll was conducted among ten drivers of different ages. The poll sought to determine whether respondents would

Human resources Essay Example | Topics and Well Written Essays - 1000 words

Human resources - Essay Example The application of the five functions of human resource management in organizations plays an important role in the success of any organization. Planning, staffing, directing, controlling & organizing functions advance the overall development of organizations. In the planning stage, Job design has to be conducted by arranging duties and responsibilities for the purpose of accomplishing a certain objective. Descriptions and specifications of jobs are also important in planning. HRP is the strategy of forecasting the organizations future requirements for different types of workers, their acquisitions, utilization, improvement, employee cost control, retention and supply to meet organizational needs. Employees are received through staffing function by recruiting, selecting and hiring. Employees have to be directed after recruitment. Induction, training, and development strategies are used to direct employees. Employees are controlled through the use of performance evaluation techniques t o know if they are productive for the company and if not so found out the reasons. They are then either demoted or promoted. The human resource management department finally organizes the activities of the staff to common objectives. Labor and management Relations are maintained. Staff union is organized. It focuses on the relationship between staff and management. However, the Government also involves in the said union as a third party in order to regulate this relationship by the rule of law. If I have to work for as human resource manager, Wabash Fiber Box Company, I could have simply implemented the above said Human resource functions so that I recruit 150 employees in the future and I would have prioritized and sequenced the steps as per the above said standards to set up my HR department. Management is all about planning and implementation. Implementing tasks that were not planned is hardly possible. Therefore, I could have kept and respected the sequential orders of the five functions of human resource. In the planning stage, my department would have used scientific techniques to observe past performances so that jobs are designed properly. Job descriptions would have been prepared for each job. I would have also prepared the competences, abilities, qualifications and experiences required to make sure getting the right person at the right job. I would have forecasted the organizations future requirements for different types of workers, their acquisitions, utilization, development, cost control, retention and supply to meet organizational needs as planned. I could have then attracted capable candidates to fill the vacant positions from both internal and external sources of the organization. I would have used a solid, and systematic process of selecting the right personnel at the right job. Applications sent by the candidates would have been evaluated. Interviews and tests would have been scheduled where necessary. So that I acquire the right people, I wo uld have conducted background Investigations. To know and investigate the applicant family, financial positions, Residential Background, and criminal background will ease the staff tracing procedures. Assessing the applicant’s physical fitness would have been an essential element in receiving the right personnel for the plant. Then, as an applicant is hired, letters of appointments would have been prepared, employment contracts signed as the probationary period is established. This